Producer Jayantilal Gada has experienced a successful year in 2022 

thanks to movies like Gangubai, RRR, Vikram, Sitaramam, and PS 1 

It’s interesting to note that each movie had a different marketing 

and distribution plan. According to Jayantilal Gada, “In North India, the marketing costs 

are quite high, and as a result, there is a tendency for things to go awry 

Every movie deserves a specific strategy 

We used every last bit of RRR, but Vikram had very little distribution and promotion 

Sita Ramam had very little distribution and no marketing 

The main marketing weapon was word of mouth in Telugu markets